MyPriceQuote: Consumer Privacy / Security
Policy.
Date of Last Revision: 04/20/2008
MyPriceQuote.com
understands your concern with privacy and the use of your
personal information. Whether you submit a purchase request for
a vehicle or simply browse through our website, we assure you
that we are committed to protecting your personal privacy.
1. Information MyPriceQuote.com Collects:
MyPriceQuote collects email addresses of consumers who
communicate with us or through our authorized vendors via
e-mail. We also collect information on web pages visited and
other information that is provided by consumers either on our
site or in response to e-mail communications from us. We also
collect information provided to us by consumers in purchase
requests submitted through our site or our authorized vendors'
sites ("New and Used Auto Purchase Request Information"). New
and Used Auto Purchase Request Information typically includes
name, address, and phone numbers, e-mail address and specific
vehicle information. In addition, consumers who express a desire
to apply for vehicle financing provide us with and authorize us
or our affiliate web sites to obtain from third parties
necessary financial information such as credit reports ("Finance
Information"). We do not provide financing, but instead transmit
those requests to third-party vendors for consideration.
All information provided by consumers in any of the
above-listed ways or otherwise becomes the property of
MyPriceQuote once received by us and may be used and disclosed
as permitted in this Policy.
Browsing our Website:
If you browse through our site without entering any personal
data, we will gather and store certain information about your
visit. This information does not identify you personally and
cannot be linked back to you unless you decide at some point to
identify yourself.
If you are only browsing, we collect the following
information: IP address, the type of browser and operating
system used to access our site, the date and time you access our
site, the pages you visit (click-through), and if you linked to
our Web site from another Web site, the address of that Web
site, as well as additional information related to your visit.
2. How We Use Your Personal Information
Collected information is used to improve the content of our
website, customize the content or layout of our website for
individual users, provide services requested, notify users of
updates to the site and, subject to the limitations set forth
below, to develop new products and services and to contact
consumers for marketing purposes.
Purchase Request Information and Finance Information
New and Used Auto Purchase Request Information is used to
transmit to third parties requests for products or services and
to contact consumers regarding vehicle purchases. Similarly,
Finance Information is used to transmit to third parties
requests for vehicle financing. Typically, in either case the
information is transmitted to dealers, manufacturers, lenders or
fulfillment entities, as applicable, who may be in a position to
respond to your request. As part of the request process, we may
verify the information you provide, or obtain omitted address or
other contact information, from third parties.
Occasionally, in the case of New and Used Auto Purchase
Request Information or Finance Information, when MyPriceQuote
does not have a dealership or lender available to assist you, we
may forward your request information to a dealer or lender
through another automotive referral service. Your submission of
the request authorizes us to do this. Any Purchase Request
Information or Finance Information forwarded in this way becomes
subject to the security and privacy policies that are posted on
the websites of those referral services.
Similarly, New and Used Auto Purchase Request or Finance
Information transmitted to a dealer, manufacturer, lender or
fulfillment entity becomes the property of that dealer,
manufacturer, lender or fulfillment entity, in addition to
MyPriceQuote. The information is used to process your purchase
request or financing application and to provide you with
information about goods and services. Any request to opt out of
future dealer, lender, manufacturer or other third-party
communications must be made directly to that third party.
Other Uses:
We may use your personal information to send you email or
postal communications regarding products or services offered by
us or by third parties with whom we have relationships in which
we think you may be interested. We do not share, sell, trade, or
rent your personal information to third parties for unknown
reasons.
3. Third Parties That May Receive Your Personal
Information:
In addition to our own internal uses of your information, we
may provide your personal information to non-affiliated third
parties under one of several circumstances:
- A. To provide you with services
or products that you have requested (such as, for example,
transmittal of a New and Used Auto Purchase Request
Information to dealers, manufacturers, fulfillment
third-parties and other automotive referral services, or
transmittal of Finance Information to potential lenders);
- B. To contractors or service
providers who may provide services or perform functions on our
behalf, in which case those service providers may use your
information only for the purposes provided and not disclose it
to any third party except upon our direction;
- C. To enforce our rights or as
required by law or order of a court or government agency; and
- D. On occasion, unless you
opt-out (as described below), to other third parties who may
wish to send you e-mails regarding services or products that
you may find of interest or for other reasons that are
disclosed to us and that we believe to be appropriate and
consistent with our commitment to prevent abuse of your
personal information.
4. Your Right To Opt Out of all Communications From Us:
You always have the option of removing yourself from further
marketing contact from us. If at any time you choose to opt out
of any category of email, you can click on the remove link at
the bottom of the e-mail. Alternatively, you may email Customer
Service at optout@mypricequote.com with the word "Remove" in the
subject line and we will remove you from all further email and
postal mail marketing communication within 5 business days. You
may also opt-out at any time by clicking here.
In addition, those consumers who submit a purchase request or
financing request to us are given the opportunity at the time
they provide their information to decide what types of offerings
of products or services they wish to receive or to opt-out.
In each case, even if you decide not to receive offers or
other product or service information, MyPriceQuote and its
member dealers may use a phone number or email address that you
have provided to contact you regarding your purchase request for
a vehicle. Phone numbers are made available only to MyPriceQuote,
its affiliates and member dealers, lenders or manufacturers who
receive your purchase request.
The submission of a purchase or financing request itself is
permission for us to submit your New and Used Auto Purchase
Request Information or Finance Information (as applicable) to
the third parties necessary to fulfill your request.
5. Security:
MyPriceQuote understands the importance of security for our
consumers. We use SSL (Secure Socket Layer) encryption
technology to protect personal data, finance and insurance
request information during transmission, and maintain other
commercially reasonable precautions to protect information that
we store or retain.
6. Corrections or Changes to Your Personal Information:
You may also make corrections and updates to your personal
information using third party verification services.
7. Cookies and/or Web Beacons:
MyPriceQuote offers consumers the convenience of online
personalization by using cookies. Cookies are alphanumeric
identifiers that are transferred to your computer's hard drive
through your web browser. When this information is stored on
your hard drive, our system is able to recognize your browser
and in turn customize web page content for you.
Cookies cannot be used to retrieve data from your hard drive,
obtain your email address or obtain sensitive information about
you. When a cookie is set, your browser will check it for
length, an expiration date, and where it originated. Only
MyPriceQuote can access the cookies that we set.
MyPriceQuote allows our ad service company to set cookies as
well. These cookies can "recognize" a consumer by a Unique
identifier assigned at the time of the first visit, and may be
used to measure site and page visits and browser version number,
and browsing activity. This information may be used to better
serve and provide advertising content on future visits and web
pages viewed during your browser sessions on our websites. These
cookies cannot obtain private information like name, e-mail or
other personal information, and are not shared with MyPriceQuote.
We use a third party tracking service who sets cookies on our
site to track visits, page views and click stream behavior. The
third party tracking service reports this data to us in
aggregate so we can better understand our users and to improve
our site. This information is not tied to any individual user.
If you prefer not to accept cookies, most browsers will
explain how to disable cookies under the help portion of the
toolbar or notify you when you receive a new cookie. However, if
you choose to disallow cookies on your hard drive, our Web site
will not be able to function properly.
We also place "web beacons" on the website on behalf of third
parties. A web beacon is a small, transparent image placed at
various sections of our site to monitor user traffic. The web
beacon records the number of clicks to the page where it resides
and collects users' IP addresses, time the page was viewed, type
of browser used, and existence of cookies from a previous visit.
However, the data collected by our web beacons are used only in
aggregated form, with no associated identifying information, and
MyPriceQuote does not tie IP addresses to individual users or
disclose the IP addresses to any non-affiliated third party.
Information collected by web beacons is used only by
MyPriceQuote, its affiliates and authorized vendors. If you do
not wish such information to be collected, you can choose to
deactivate cookies on your browser.
8. Changes/Revisions to This Policy:
If we are going to use your personally identifying
information in a manner different from that stated in our
privacy policy at the time of collection, we will notify you via
email. You will have a choice as to whether or not to allow us
to use your information in this different manner. In addition,
if we make any material changes in our privacy practices that do
not affect user information already stored in our database, we
will revise this policy and update the date displayed at the top
of this policy to reflect that the policy has been changed. In
some cases we will also e-mail users who have opted to receive
communications from us, notifying them of the changes in our
privacy practices.
In the event MyPriceQuote or its assets are acquired, such as
through merger, acquisition or similar event, resulting in a
change in ultimate control over customers' personal information
(other than through an internal corporate reorganization or
similar transaction), customers will be notified promptly of
such change. We will make reasonable efforts to ensure that the
acquirer of our customers' personal information respects the
provisions of this privacy policy, although this may not be
possible in certain legal settings (such as bankruptcy).
9. Questions/Concerns/Inquiries:
If you have any questions or concerns regarding privacy,
security, opting-out of e-mail offers or understanding how your
personal information is being used, please contact our Consumer
Service Department at cs@mypricequote.com.
10. Affiliate/Partner Programs:
If you have an interest in becoming a affiliate or partner on
any similar websites you may be planning or would like to
develope, please contact us with your idea. We will review your
request and reply with the disposition of your request as soon
as possible. All contacts regarding affiliate or partnerships
should be directed via email to partner@mypricequote.com.
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